Uroš Goričan has been a creative director in the advertising industry for over 20 years. Throughout his career, he has managed communications for key Slovenian brands and has received numerous awards for his work. In addition to advertising, he has extensive experience in content production and the media industry. Uroš completed his postgraduate (MBA) studies at the Berlin School of Creative Leadership in Germany, specializing in media formats for brands. He is currently a senior partner and brand consultant at the agency Dobre zgodbe, where he leverages his expertise in advertising, content production, and media to help brands stay relevant in today’s ever-changing media landscape.