Any and all marketing efforts, whether full campaigns or targeted, contributing efforts within a campaign are eligible to enter the competition. You may submit any combination of mediums that demonstrate how you tackled your objectives.

You can enter your work in:

Multi-market categories: open to campaigns that ran in at least two countries in Europe between 1 January 2025 and 31 March 2026.

Best of Europe categories: open to campaigns that won Gold/Grand Effie in a 2025 national Effie programme. No Effie programme in your country? You can still enter this track if your effort ran in a single country in Europe at any point between 1 January 2024 and 31 March 2026.

Special categories: open to single & multi-market camapigns that ran in Europe between 1 January 2025 and 31 March 2026.

• Positive Change categories: your campaign is promoting the greater good.
• Health Effectiveness category to celebrate marketing efforts making a positive impact on health outcomes.
• Civic Engagement & Democracy category to champion the role of advertising and marketing to promote civic engagement, inclusive institutions and democratic values.
• Decades of Sustained Success – 10+ years of long-term effectiveness.
• Influencer Marketing category to recognize brands that successfully partnered with influencers to achieve short or long-term marketing goals.

Check the list of all eligible countries.

Results:

• The work must fall within this eligibility period.
• Elements of the work may have been introduced earlier and may have continued after the eligibility period, but your case must be based on data relative to the qualifying time.
• It is allowed to include data before the eligibility period for context.
• Results that illustrate the effectiveness of the case can be collected outside of the eligibility period but must be tied directly to the marketing activity within the eligibility time frame.
• Results directly tied to work are eligible throughout the entry season (no date cut-off).

MULTI-MARKET & SPECIAL CATEGORIES
EACA members / non-members

1st deadline (30 July): €995/€1895
2nd deadline (13 August): €1495/€2295
3rd deadline (27 August): €1595 / €2395
4th deadline FINAL (10 September): €1695/€2495

Entries in the Non-Profit categories receive a 50% discount on entry fees. Please contact the Effie team to receive the discount.

All EACA's members and member associations are listed on EACA's website.

BEST OF EUROPE CATEGORIES

1st deadline (30 July): €845
2nd deadline (13 August): €1095
3rd deadline (27 August): €1195
4th deadline FINAL (10 September): €1295

NOTE: For Best of Europe entries from countries without an Effie programme (non-Effie winners), fees for multi-market categories apply.

Not paying the entry fee before the first round of judging begins on 25 September 2026 will result in withdrawal from the competition.

ENTRY DEADLINES

Call for Entries: June - 10 September 2026

1st deadline: 30 July
2nd deadline: 13 August
3rd deadline: 27 August
4th deadline FINAL: 10 September

JUDGING SESSIONS TIMELINE

Round 1 judging: 25 September- 4 October
Round 2 judging: end of October

Health Effectiveness Judging: 14 October

Finalists announcement: end of October

Winner notifications: early November

Grand Jury: 3 December

Effie Day: 3 December

Review the Entry Materials to understand entry requirements, rules and important tips on crafting an effective entry.

Once you are ready, go ahead and fill in the form on the platform! Good luck!