I’ve spent my career in integrated marketing agencies working in data, customer experience, communications and loyalty.
It’s great fun and I’m lucky enough to have work in almost every sector (both b2c and b2b) and developed award winning marketing and loyalty programmes that created demonstrable customer and commercial success.
I passionately believe that if you can find the annex of a clearly defined problem, a human truth and a commercial opportunity, you’ve got yourself the perfect space to harness the beauty of data, the magic of technology and the power of creativity to create value for everyone.
I love the chaotic, challenging and collaborative process that fosters truly effective creativity.
