As the Creative & Media Division leader in Kantar Italy, she helps her clients optimizing their communication ROI supporting them in improving their creative quality and optimizing their media strategy.
25 years of experience in Communication Effectiveness, started in Paris and pursued in Milan for the last 15 years. She has analyzed thousands of campaigns from various markets typologies (FMCG, Pharma, Services, Spirits, Fashion) and geographies, supporting middle-sized to big multinational companies.
‘Creativity is business’ is her mantra: she strongly promotes the importance of creative quality in communication investments success, where success means having impact on both the short and longer term.
