Rindert de Lange is a seasoned marketing professional with over 17 years of expertise in brand building. Leading Brand Management & Strategy and Sponsoring at Odido, formerly T-Mobile Netherlands, Rindert has been instrumental in driving brand strategies that have significantly boosted the market presence of a diverse portfolio. Over the past two years, he spearheaded the rebranding initiative that transitioned T-Mobile Netherlands and Tele2 into Odido, a completely new brand that rapidly ascended to become the 12th most valuable Dutch brand within its first year, as measured by Kantar BrandZ.
Rindert is known for his commitment to leveraging customer insights as the cornerstone of creative effectiveness. He expertly balances data-driven strategies with intuitive insights, a skill that he brings to his role as a jury member for the Euro Effie 2024, ensuring a meticulous assessment of this year’s submissions.
