Richard is a creatively proven marketing leader with 20+ years of experience in marketing strategy, brand planning and campaign development for iconic brands.
In his role, Richard oversees the development and execution of adidas’ global marketing strategies across all channels and product categories. The global strategies he and the team develop build the foundation for high-performing campaigns and activations that drive brand heat, traffic and growth.
He spent half of his carrer is global agencies like DDB and TBWA\ working with McDonald’s, Apple and Absolut Vodka among others before focusing in on fashion apparel at HUGO BOSS and now sport and the culture born from it at adidas.
