Shopper Communications Strategist – the LEGO Group
Peter is Shopper Communications Strategist within the internal creative agency at the LEGO Company, where he focusses on Global Campaign Strategies. He has over 30 years’ experience in a variety of marketing agency and consultancy roles, across many network agencies including WCRS/Engine Group, Leo Burnett, JWT and VML where he previously headed up the Commerce Strategy team for 7 years. During this time, Peter has contributed to the strategic thinking for businesses as diverse as Microsoft, Coca-Cola, Danone, Carlsberg, Jeep, Samsung, UNICEF and many others. He also sits on one of the two panels at the ASA/CAP, advising on best practise and advertising self-regulation in the UK.
