Nada Kaurin Knežević is an experienced marketing professional who currently works as a lecturer at Algebra University. Nada is also a PhD candidate at the Faculty of Economics in Rijeka.
She has over fifteen years of experience in marketing, primarily in the areas of marketing strategy and brand management. She graduated from the Faculty of Economics in Zagreb; majors Marketing and Finance. Her career began in the Analytics and Strategy Department at Digitel, one of the largest full-service agencies at that time. She continued her career at Croatian Telecom, where she worked as a Marketing Strategy Expert, and later at Studio Moderna, where she served as a Brand Manager. In 2016, she joined Entourage as the Director of Strategy, completing a full circle in her career by returning to agency business, primarily in the field of strategy, while also venturing into digital marketing and creative technology. In early 2019, she moved to Five as the Head of Marketing Communications.
Nada has collaborated with Algebra University as an external lecturer for many years. In 2020, she decided to fully dedicate herself to an academic and scientific career, joining Algebra as a permanent lecturer. Her research focus is on creativity, where she uses her experience daily through courses or various projects to encourage creativity among students and professionals from different industries. Nada expresses her own creativity primarily through writing. She is a published author of the short story collection “Diagnosis”, novel „Second album“ and a playscript recommended for reading at the Marin Držić Award in 2022.
