Minna is a passionate and curious marketing leader, invigorated by operating at the crossroads of data and creativity. She has extensive background with prominent companies and strong brands, with international experience from both academic and business world.
She has a strong suit in translating business strategies into actionable, measurable marketing strategies without compromising brand value, securing highest return on marketing investment, while ensuring that every customer touchpoint is infused with inspiration and added value.
Her passion for understanding market trends and consumer behavior, combined with her analytical skills, empowers her to recognise compelling, impactful campaigns that resonate with diverse audiences. Her expertise spans digital marketing, content creation, and customer engagement, making her a versatile asset in the Effie Awards jury.
