Melpo Gkofa

A marketing strategist, with long experience in research, brand, media, communications and creative strategy, Melpo has worked for brands such as Nestlé, L’Oréal, GSK, Fiat, Kraft Heinz and Emirates. As Head of Planning at Soho Square Athens, she is currently responsible for the creative strategy of SKY express, Papadopoulou, MISKO, Vikos, Carroten and others. As a Marketing Hub member and project lead for the Marketing Pulse survey, Melpo is committed to advancing the field.