CEO Havas Media Network Poland
A leading expert and leader in the Polish market of marketing communications, media and business development. Associated with the industry for over 25 years, she has managed leading international media and advertising companies such as MEC (now Wavemaker) and Hubert Burda Media. In 2010, she joined Havas Media Network, since 2013 as CEO, she manages a team of nearly 200 people. One of her first achievements was the launch of a new agency, Arena Media, which shortly became one of the leading media houses on the Polish market.
Under her leadership, Havas Media Network not only expanded its clients portfolio, but it also strengthened the strategic competence of the media agency on the basis of its original Meaningful Brands study and approach. One of Małgorzata Węgierek’s main successes at Havas Media Network is the digital transformation of the business. In recent years, recognized digital marketing experts have joined the companies she manages, which has had a significant impact on the development of offerings both in the areas of data business intelligence, analytics, e-commerce, as well as programmatic services and performance marketing. The group was expanded by incorporating units specialized in broad digital and content communication.
