I joined dentsu in 2009, in the strategy department, also collaborating with Clownfish, a unit of the group focused on Green Marketing consulting. In 2012 I was the representative for Italy at the Cannes Young Lions, Media category.
I am currently Strategy Director at dentsu, and I deal with some of the agency’s main clients, including Vodafone, ENI and Angelini. I help companies generate business results through integrated communication planning, orchestrating media, data and content. I have 15 years of experience, having managed clients such as P&G, Mondelez, Adidas, Diageo, Lego, Heineken and Generali.
In 2022 I had the pleasure of launching dentsu gaming, a vertical unit that accompanies clients in exploring new opportunities of branded entertainment within the world of videogames. Finally, for the past few years I have also been a guest lecturer at leading faculties in Milan and a professor at IED Milan.
