Founder and director of analysis of BluePoint Research and Consulting, founder of BluePlace.bg – a space for business information in various market aspects.
With more than 25 years of experience in marketing research. Long-time member of the jury Effie Bulgaria. Author of more than 30 marketing publications, lecturer in New Bulgarian University, guest speaker at national conferences and economic forums.
Great enough advertisement with strategy and deep market understanding can change and form opinion and behaviour. Seeing an advertisement, an idea in action is a great professional experience for me.
