Jo has a deep understanding of the performance of businesses, brands and how brands approach, engage and interact with consumers to deliver growth. She is passionate about helping clients meet and exceed their commercial goals across a broad range of channels and has a real enthusiasm for effectiveness.
Jo spearheads all things effectiveness at Dentsu Creative London and has been a “Best of Europe” juror in both 2022/23. Prior to this Jo has worked at Saatchi & Saatchi, TBWA, Grey, Ogilvy, VMLYR, VCCP and BBH. Jo studied at London University and Warwick University and holds a BA and MA in English & History.
