Senior Strategist with hybrid background (creative and media), working on business innovation, brand strategy, and digital platforms for 15 years; helping agencies to create and implement new services across Brazil, the UK and Australia. A versatile background spans multiple industries and involves collaboration with clients such as Volkswagen, PepsiCo, Unilever, GSK, Diageo, Nivea, Visa, Vodafone, Spotify and more. Cross-generational experience with Alpha, Generation Z, Millennials, and Seniors is complemented by work across diverse markets: North America, Latin America, Europe, the Middle East, and APAC.
