Elín Helga Sveinbjörnsdóttir is the Managing Director of the advertising agency Hvita husid (The White House) and has worked in the advertising sector for 24 years. She has an education in psychology and has a passion for human behavior and research into consumer behavior. Elín has an extensive background in consulting and strategic brand management. Hvita husid is the oldest advertising agency in Iceland and one of the largest, with 45 employees and many of the country’s largest advertisers in business. Hvita husid has been awarded one of the Best Places to Work annually for the past six years.