Chief Creative Practice, Publicis Groupe Ukraine
Has 28 years of experience in marketing and communication with 60+ product categories, local and international brands, both in Ukraine and abroad.
Joint Publicis Group Ukraine in 2001 to launch creative agency of D’Arcy further renamed to Saatchi & Saatchi, which became the only agency always in TOP of UA creative rating ever since. Built 18 Ukrainian brands from the scratch.
Since 2017 she leads Creative Practice Unite in Ukraine (Saatchi & Saatchi, Leo Burnett, Publicis WW and MSL). Grew HUB expertise covering CEE, UBM, Caucasus, Central Asia. Initially started with Western Union back in 2002 (handling 11 countries) and further widen development campaigns for other markets for P&G, Lactalis, Mondelez, JDE, BIC, VISA
Elena has the honor to be EFFIE Ukraine jury 15 times
