Chris leads the strategic practice for GroupM in Ireland covering Mindshare, Essence Mediacom and Wavemaker. Chris began his career at AFA O’Meara (a full service agency) and has over 15 years of experience in creative, full-service, and media agencies.
Chris also sits on the Adnet Zero council, fronting media’s response to reducing emissions in the media planning and buying process .
Having been an integral part of the IAPI Board since his election in 2022, Chris’s nomination to the Vice President role stems from his deep-rooted passion for the industry and his unwavering commitment to representing its members. Chris is dedicated to advancing our industry’s approach to sustainability, growth, and inclusivity, as well enhancing our membership through world-class events and influential marketing initiatives.