Cara is a marketing & innovation professional with 30 years experience in major blue chip companies, starting at United Distillers (part of Guinness Plc) followed by Scottish & Newcastle / Heineken working on iconic brands like John Smith’s, Foster’s, Strongbow, and ultimately as Head of Innovation. As Global Marketing Director at Whyte & Mackay, Cara led some of the fastest growing malt whisky brands in the world before joining Sainsburys Bank where she led the development of the brand, communications and innovation strategy. As Global Marketing Director of International Beverage, the Spirits division of Thai Bev, Cara led the marketing for Caorunn Gin, Old Pulteney, Balblair, anCnoc & Speyburn Malt Whiskies, and has now joined C&C Group as Chief Marketing Officer, leading iconic brands such as Tennent’s Lager, and Magners Cider. Cara is also a qualified Coach, and has a passion for developing high performance teams, coaching and supporting people to be their best.
