I have over 20-years of experience in brand and communication planning.
I traveled all the way from junior strategy planner to my current role as Strategy Director in Leo Burnett Warsaw.
I had a chance and pleasure to work for variety of categories and brands: banking & finances (including TOP3 Polish banks and insurers), beauty (Nivea, Garnier), FMCG (beer, snacks, pet food), telco (Orange), media, technology (Samsung), automotive (Seat, Nissan), retail and few more.
I also had a pleasure to share my knowledge and experience lecturing in Brand Strategy School by Polish Association of Advertising Agencies. I was four times Effie jury member, including chairing one of jury groups.
I like to look for new tools, frameworks and perspectives to implement to my daily work sourcing from AI tools as well as Service Design approach and toolkit.
