With 30 years experience as a senior executive and CMO in the technology industry, Alison spent much of her career in senior roles at IBM. She enjoys tackling business challenges from a customer-centric angle, addressing the whole system in search of gaps and connections to foster innovation, and has an outstanding track record delivering growth internationally. She is most passionate about the need to engage and empower teams when crafting and executing strategy.
Today she spends her time blending Executive coaching and advisory roles. Her style combines challenge and support to help leaders and teams explore opportunities and fulfil their potential.
As Trustee of the charity AbilityNet, she is also a strong believer in the transformative power of technology and its ability to empower people in all aspects of their lives. In addition, Alison is a NED and Fellow of The Marketing Society, and a Marketing Academy Fellow.
You will often find her gardening and walking her dog in the Dorset countryside.
