Adam Nowakowski is an Agency Partner at Meta working with media and creative agency experts across Central Eastern Europe, helping to embrace the business and creative opportunities afforded by Meta’s suite of marketing solutions.
Adam believes good creative – for mobile as for all other media – continues to follow the timeless principles celebrated by the greatest names in advertising. Technologies evolve, as do ways people access content, but they themselves remain largely unchanged.
Before joining Meta, Adam spent 20 years at the strategy departments of BBDO and Leo Burnett, where he led efforts for brands like Samsung, Heineken, Snickers and Orange. The work had always entailed striking a balance between product truths and fiction.
Adam is a tutor at the Brand Strategy School of the Polish Advertising Association, multiple EFFIE Poland juror, and shareholder in about 50 different creative awards.
Adam holds a master’s degree in cultural studies from Warsaw University. His passions include sailing, music and cooking.
