INSIGHTS
White Paper: The Road to Recovery
Drawing on a comprehensive dataset of EACA Effie Awards Europe winners from 2009 to 2018, we showed how successful premium brands not could not only weather recessionary storms, but even grow and thrive during the tough conditions of recession. […]
White Paper: The Worst of Times, The Best of Times
The new findings from the EACA’s Effectiveness Knowledge Centre of Effie Europe winners from 2008-2019 show that with the right growth strategy and using communications as an accelerator, premium brands can achieve growth in the toughest of times, as well as times of economic growth. […]
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