INSIGHTS
Transforming H&M’s business by placing search at the heart of the customer experience
Digitas faced the monumental challenge of revolutionizing H&M’s online presence, recognising its vulnerability in a surging e-commerce landscape. With a keen insight into the necessity for data-driven decision-making, Digitas embarked on a mission to overhaul H&M’s digital strategy from the ground up. […]
Stop Endocrine Disruptors
Clovin, a Polish producer of green household chemicals, recognized the urgent need to address the growing threat of endocrine disruptors (ED) in everyday products. […]
Dogcation: How a travel agency got pet owners out traveling with a 627% ROMI
When surveys revealed that 48% of all Scandinavian pet-owners had refrained from travelling on vacation due to their pets, the travel company Spies knew they needed to do something to change this. […]
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How a brand of mini stature beat the major players with cheesy humour
When snack industry sales soared during the year of lockdown, one brand fell behind. Despite challenges, the campaign aimed to revive the nation’s love for Cheddar. […]
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The Secrets Behind Ideas that Work
Effie Awards Europe and Kantar have collaborated to bring you critical insight into the key factors contributing to the success of award-winning advertising. Leveraging LINK AI, Kantar’s scalable creative effectiveness tool, we tested 200 award winning ads from the last 2 years, and consolidated the findings to understand what makes them tick. Download the guide […]
Get inspired. Advice from the Jury Co-Chair.
Need some guidance & inspiration in crafting your entry? We’ve asked our Jury Co-Chair: Ayesha Walawalkar, Chief Strategy Officer, Mullenlowe Group UK, to give you some advice, so you can focus on what matters most. […]
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Milka Tender Words
During the Covid pandemic consumer spending on chocolate soared. However in 2020, Milka’s growth rate lagged behind and sales in Poland dropped. As a result Milka witnessed a decrease in its market share across all four countries leading to considerable losses for the brand. […]
Call Girls
Since 2004, Talita, a non-profit organisation, has been helping women out of prostitution, pornography and human trafficking for sexual purposes and into a functioning life. Like most non-profits, Talita utterly depends on donations from the public. After years where the number of monthly donors was static, it was clear that Talita had to reach a broader audience to pursue its mission to help more women! […]
Dagoma – Toys Rescue
DAGOMA, a French SME wanted to make a place for itself in the 3D printer market for individuals. Although this technology is generating interest in France, the conversion rate was still low and far from the forecasts made 5 years ago. To address this issue, Dagoma changed its marketing claim from “with 3D printers create without limits” to “with the 3D printer give a second life to your objects.” […]
