RULES

STANDARD CATEGORIES: All campaigns that ran in two or more markets in Europe between 1 January 2020 and 31 March 2021 are eligible to enter.

POSITIVE CHANGE EFFIES and MARKETING INNOVATION SOLUTIONS: All campaigns that ran in a single country in Europe between 1 January 2020 and 31 March 2021 are eligible to enter.

BEST OF EUROPE: All campaigns that run in a single country in Europe between 1 January 2019 and 31 March 2021 are eligible to enter. Best of Europe welcomes 2020 Gold Effie Winners from local Effie programmes, as well as entries from countries without an Effie programme.

  1. The Effie Awards Europe are open to all agencies whether members of EACA or not. Entries will be accepted from multinational agency members of the EACA and individual agencies belonging to agency networks outside the membership of EACA. The competition is open to companies in all countries with campaigns that ran in Europe – any company can take the lead to submit a case in the Effie Awards Europe, as long as their case ran in Europe.
  2. To be considered for a Effie Awards Europe, campaigns must prove beyond reasonable doubt that the choice and use of marketing communicationswere key to the campaign's success. The judging procedure is based primarily on ensuring that the evidence of results is matched to, and proves the achievement of, challenging objectives.
  3. Any campaigns can be submitted and all disciplines are welcome.
  4. Campaigns that use one or multiple mediums (radio, TV, PR, mobile, print, retail experience, viral, events, buzz, etc.) are eligible and entrants can include any examples that demonstrate how the campaign tackled the client objectives. When entering, you must detail the "why" behind the strategy and provide proof that your work achieved significant results in the markets indicated.
  5. Your work must have made an impact during the eligibility period and the results you provide must be within this time frame. Elements of the work may have been introduced earlier and may have continued after, but your case must be based on data relative to the qualifying time. Judges will evaluate success achieved during the eligibility time period.
  6. The Effie Awards Europe reserves the right to re-categorise entries and/or refuse entry at any time.

REASONS FOR DISQUALIFICATION

 

The following will result in disqualification and entry fees will be forfeited.

  1. Data not sourced
    All data, claims, facts etc. presented anywhere in the entry form must reference a specific, verifiable source. Sources must be as specific as possible in documenting all evidence; provide source of data, type of research and the time period covered. Do not include any agency names in your sources. This should be referenced as "Agency Research" with any other relevant information. Effie Awards Europe and jurors reserve the right to verify the data with the source referenced.
  2. Agency names
    The Effie Awards Europe is an agency-blind competition. Therefore, agency names should not be cited in the online entry form, evidence of results or any other materials that will be seen by judges. Please ensure that any files uploaded, do not contain the name or logo of the agency.
  3. Incomplete entries
    Your entry should only be submitted when all parts of the online entry form have been fully completed. If you have no information available for some sections, please indicate that with "N/A". The information on the entry form must be 100% accurate as it cannot be changed once submitted. For any urgent alterations, please contact Kasia Gluszak at kasia.gluszak@eaca.eu.
  4. No client approval
    Ensure that you have client approval before entering the competition for ALL material submitted. Please note that all material submitted will be for the judges' eyes only. No information will be given to third parties or published without the agency's and client's permission
  5. Creative material not translated
    Each entry should be submitted in English although the creative work may be in any European language. Creative work not in the English language must be accompanied by a complete translation or must be translated into English to make judging possible.

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