Magdalena Kosińska, Marketing Director CEER (Central & Eastern Europe, Russia & Central Asia) at Philips Domestic Appliances, will co-chair this year’s Effie Awards Europe. Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want […]
Read More… from Magdalena Kosińska to Co-Chair the Effie Awards Europe 2022
Drawing on a comprehensive dataset of EACA Effie Awards Europe winners from 2009 to 2018, we showed how successful premium brands not could not only weather recessionary storms, but even grow and thrive during the tough conditions of recession. […]
The new findings from the EACA’s Effectiveness Knowledge Centre of Effie Europe winners from 2008-2019 show that with the right growth strategy and using communications as an accelerator, premium brands can achieve growth in the toughest of times, as well as times of economic growth. […]
Read More… from White Paper: The Worst of Times, The Best of Times
