Transforming H&M’s business by placing search at the heart of the customer experience

Digitas faced the monumental challenge of revolutionizing H&M’s online presence, recognising its vulnerability in a surging e-commerce landscape. With a keen insight into the necessity for data-driven decision-making, Digitas embarked on a mission to overhaul H&M’s digital strategy from the ground up. […]

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Harrison Steinhart from DDB Paris and Iva Bennefeld from Mondelez International to Co-Chair the Effie Awards Europe 2024

Brussels, 12 March 2024: Harrison Steinhart, Global Strategy Director at DDB Paris and Iva Bennefeld-Stepanic, Vice President Marketing Central Europe at Mondelez International will co-chair this year’s Effie Awards Europe. Since 2019, the Effie Europe Jury is co-chaired by a client and an agency leader. This collaborative approach aims to uphold the highest standards of […]

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Sandra Onofri, Věra Šídlová and Vincent Garel join the Effie Europe Steering Committee

Effie Awards Europe is thrilled to announce the addition of three esteemed marketing experts to its Steering Committee. Věra Šídlová from Kantar, Sandra Onofri representing Havas Germany, and Vincent Garel of TBWA\Group France bring with them a wealth of experience and a commitment to advancing excellence in marketing effectiveness across the continent. As part of […]

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The Secrets Behind Ideas that Work

Effie Awards Europe and Kantar have collaborated to bring you critical insight into the key factors contributing to the success of award-winning advertising. Leveraging LINK AI, Kantar’s scalable creative effectiveness tool, we tested 200 award winning ads from the last 2 years, and consolidated the findings to understand what makes them tick. Download the guide […]

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