Kasia Gluszak – Page 19 – Effie Awards Europe

Save the date! You are invited to the #EffieEurope Gala

Posted on November 10, 2022 (August 1, 2023)

We are honoured to invite you to the 2022 edition of the #EffieEurope Gala! 🥂 If you are an EACA member, you can now register to attend the 2022 online event where we will announce all the winners for this year’s Effie Awards Europe on 30 November at 4pm CET. AGENDA Part 1 Welcome by Tamara Daltroff, CEO, EACA & Christian de la Villehuchet, Global Chief Integration Officer […]

Get inspired. Advice from the Jury Chairs.

Posted on September 7, 2022 (December 2, 2022)

Need some guidance & inspiration in crafting your entry? We’ve asked our Jury Chairs to give you some advice, so you can focus on what matters most. How do they define effective marketing? What should you avoid when writing your paper? What is the best piece of advice they can give you? […]

Meet the Effie Awards Europe 2022 Jury

Posted on August 22, 2022 (July 7, 2023)

Brussels, 24 August 2022: The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the marketing leaders who will sit on the 2022 Effie Europe jury. Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work®. Effie is a global forum that exists to lead, inspire […]

CASE STUDY: SLEEP TIGHT, LITTLE FIGHTER!

Posted on August 2, 2022 (January 9, 2023)

Back in 2018, Pampers created its smallest diaper for premature babies and decided to donate them to hospitals as part of an international brand CSR move. In 2020, they knew they wanted to do more: bring comfort to their parents who were not allowed to be next to their baby due to pandemic restrictions. […]

CASE STUDY: Canon Truthmark

Posted on July 6, 2022 (January 9, 2023)

In today’s world of deep-fakes, photoshop and fake news, images are increasingly misused. Photographers, whose raison d’être is to document reality, have little power over how to protect their imagery. For Canon to reconnect with its core audience, Uncle Grey created Truthmark. […]

CASE STUDY: Stranger 80’s

Posted on May 12, 2022 (January 9, 2023)

Netflix is one of the major global online streaming platforms. Their most successful show is Stranger Things. The plot pays homage to the most iconic films and references of the 80s. The task was to launch season 3 of Stranger Things, whose plot pays homage to the 80s. […]

Effie Awards Europe 2022: Call for Entries is Open!

Posted on May 10, 2022 (July 13, 2023)

Brussels, 9 May 2022: The Effie Awards Europe have announced the call for entries for the 2022 competition. Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing […]

CASE STUDY: UNDERCOVER AVATAR

Posted on April 7, 2022 (January 9, 2023)

Between March and April 2020, violences against children increased by 50%. Locked down with their abusers, children were almost trapped during this crisis. Association L’Enfant Bleu wanted to free their words in a secure and undercover way. […]

CASE STUDY: CYCLING STRUGGLES

Posted on March 10, 2022 (January 9, 2023)

Sales at Isadore’s e-shop stagnated. The brand had to build not only higher awareness, but to generate a greater interest in the brand. How? Attack conservative category by new emotion, insightful humour of real everyday life of cyclists and make brand very distinctive. […]

CASE STUDY: Tomorrow’s Water

Posted on February 15, 2022 (January 9, 2023)

Turkey will be a water poor in near future. And yet people waste like there is no tomorrow. Every year, we waste water equal to the size of a lake, on needless pre-rinsing. To save tomorrow’s water and start a movement Finish started an integrated water preservation campaign. […]

Author: Kasia Gluszak

Posts by Kasia Gluszak