2023 Effie Europe Co-Chair Announced!
Ayesha Walawalkar, Chief Strategy Officer, Mullenlowe Group UK to Co-Chair the Effie Awards Europe 2023 […]
Author: Kasia Gluszak
Posts by Kasia Gluszak
Case Study: Børns Vilkår Empty Chairs
Børns Vilkår’s “skolens tomme stole” report shows 75.000 children in Denmark miss school because of mental health issues. Addressing the problem, they placed 500 empty chairs in front of the Danish parliament. The story reached 2,7 million Danes within 24 hours and generated an estimated media value of +2.000.000 DKK – with zero media investment. […]
Case Study: Stop Femicide!
Every year in Poland up to 500 women die as a result of domestic violence. This powerful campaign shines light on the many obstacles woman in Poland come across when trying to escape their abusers. With a very small budget, it became the best and most effective campaign in the history of all Polish feminist organisations. […]
CASE STUDY: The Connected Island
The people of Arranmore, a remote Irish island, thought they would be the generation that would ‘turn off the lights’ after being decimated by emigration. Find out how Three changed their destiny and gave Arranmore a future. […]
Advertising Europe: Effectiveness
In the sixth episode of Advertising Europe, Neal Davies (CEO, BBDO Dublin) and this year’s Effie Awards Europe jury representatives shed light on the issues around effectiveness in our industry and reflect on the Effie Awards Europe 2022 jury sessions. […]
White Paper: CROSSING THE CHASM
This paper is the third in a series of whitepapers produced by the EACA in association with The Effectiveness Partnership – The Worst of Times, The Best of Times and The Road to Recovery – which outlined successful effectiveness strategies for recessionary and post-recessionary times respectively. […]
Inside the Judges Room with Google
After months of judging sessions, dedicated deliberation and passionate debates, the 2022 Effie Europe season has come to an end with a virtual gala that saw many incredible European campaigns. We asked 4 Googlers to take us inside the judges’ room. […]
Effie Awards Europe 2022 Winners Announced
The winners of the 2022 Effie Awards Europe were announced yesterday, during the virtual Awards Gala. Fifteen outstanding entries were awarded the Gold Effie, Grey London scooped the Grand Effie and Ogilvy got the Agency of the Year title. Over 100 industry professionals from more than 20 European countries contributed their time to identify this […]
Save the date! You are invited to the #EffieEurope Gala
We are honoured to invite you to the 2022 edition of the #EffieEurope Gala! 🥂 If you are an EACA member, you can now register to attend the 2022 online event where we will announce all the winners for this year’s Effie Awards Europe on 30 November at 4pm CET. AGENDA Part 1 Welcome by Tamara Daltroff, CEO, EACA & Christian de la Villehuchet, Global Chief Integration Officer […]
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Get inspired. Advice from the Jury Chairs.
Need some guidance & inspiration in crafting your entry? We’ve asked our Jury Chairs to give you some advice, so you can focus on what matters most. How do they define effective marketing? What should you avoid when writing your paper? What is the best piece of advice they can give you? […]
