Traditionally, Christmas is a time when shoppers become less loyal, and so food retailers strive to hold onto their existing shoppers whilst enticing new ones so there should have been an opportunity to gain new footfall and increase penetration. Check out how a humble carrot usurped a national treasure to win the UK’s Christmas Ad crown. […]
2023-2025 Effie Europe Steering Committee Announced! The Committee help to steer and adivse on all programme areas. […]
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Ayesha Walawalkar, Chief Strategy Officer, Mullenlowe Group UK to Co-Chair the Effie Awards Europe 2023 […]
Børns Vilkår’s “skolens tomme stole” report shows 75.000 children in Denmark miss school because of mental health issues. Addressing the problem, they placed 500 empty chairs in front of the Danish parliament. The story reached 2,7 million Danes within 24 hours and generated an estimated media value of +2.000.000 DKK – with zero media investment. […]
Every year in Poland up to 500 women die as a result of domestic violence. This powerful campaign shines light on the many obstacles woman in Poland come across when trying to escape their abusers. With a very small budget, it became the best and most effective campaign in the history of all Polish feminist organisations. […]
The people of Arranmore, a remote Irish island, thought they would be the generation that would ‘turn off the lights’ after being decimated by emigration. Find out how Three changed their destiny and gave Arranmore a future. […]
In the sixth episode of Advertising Europe, Neal Davies (CEO, BBDO Dublin) and this year’s Effie Awards Europe jury representatives shed light on the issues around effectiveness in our industry and reflect on the Effie Awards Europe 2022 jury sessions. […]
This paper is the third in a series of whitepapers produced by the EACA in association with The Effectiveness Partnership – The Worst of Times, The Best of Times and The Road to Recovery – which outlined successful effectiveness strategies for recessionary and post-recessionary times respectively. […]
After months of judging sessions, dedicated deliberation and passionate debates, the 2022 Effie Europe season has come to an end with a virtual gala that saw many incredible European campaigns. We asked 4 Googlers to take us inside the judges’ room. […]
The winners of the 2022 Effie Awards Europe were announced yesterday, during the virtual Awards Gala. Fifteen outstanding entries were awarded the Gold Effie, Grey London scooped the Grand Effie and Ogilvy got the Agency of the Year title. Over 100 industry professionals from more than 20 European countries contributed their time to identify this […]
