In the spotlight: “How McCann Spain Revived IKEA’s Brand Perception with the ‘Trapped in the ’90s’ Campaign” 2023 Gold Effie Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME Trapped in the 90’s CATEGORIES 2023 Best of Europe: Retail 2023 […]
In the spotlight: 2023 Gold Effie How McCann Romania Transformed Mountain Rescue with Vodafone Discoverage Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME Vodafone Discoverage CATEGORIES Positive Change: Social Good – Brands CLIENT Vodafone Romania / Vodafone Discoverage LEAD […]
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Brussels, 27 August 2024: Effie Awards Europe is excited to launch new partnerships with Ad Net Zero Europe and ACT Responsible for the 2024 awards, focusing on rewarding marketing campaigns that significantly advance environmental sustainability and social responsibility. Together, Effie Awards Europe, ANZ, and ACT Responsible will celebrate campaigns that make a meaningful impact on […]
In the spotlight: 2023 Silver Effie “Reviving Nostalgia: How Nord DBB ‘Deals Stuck in Time’ Campaign Reclaimed Mc Donald’s Value Perception in Sweden” Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME Deals Stuck in Time CATEGORIES Silver Best of […]
The European Association of Communications Agencies (EACA) and Effie Awards Europe are thrilled to announce the distinguished marketing leaders who will serve on the jury for the 2024 Effie Europe Awards. Renowned across the industry, these judges will have the honor of recognizing the most effective and impactful marketing campaigns Effie is a global forum […]
In the spotlight: 2023 Double Gold Effie #Unexaminable: How VIF & DBB’s campaign Abolished Virginity Testing in Romania: A Campaign of Awareness, Advocacy, and Action Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME #Unexaminable CATEGORIES 2023 Best of Europe: […]
Effie Worldwide unveiled the 13th annual Effie Index® (effieindex.com) yesterday, highlighting the companies behind the world’s most effective marketing initiatives. The 2023 rankings prominently feature FMCG/CPG, fast food, and beverage companies, with three out of the Top 5 Most Effective Brands being Quick Service Restaurants (QSRs). […]
The Effie Awards Europe have officially opened entries for the 2024 competition, now featuring an exciting new category for Artificial Intelligence (AI). The competition runs from 5 June until 13 September, with the first deadline on 31 July. Winners will be announced and celebrated at Effie Day in Brussels on 11 December. […]
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In the spotlight: How Digitas transformed H&M’s business by placing search at the heart of the customer experience 2023 Silver Effie Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME Transforming H&M’s business by placing search at the heart of […]
In the spotlight: How Clovin Led the Charge Against Endocrine Disruptors in Household Chemicals 2023 Gold Effie Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME Stop Endocrine Disruptors CATEGORIES Positive Change: Environmental – Brands CLIENT Clovin S.A. LEAD AGENCY […]
