Effie Awards Europe and Kantar have collaborated to bring you competitive insights on how the most effective advertisers win awards and their audiences’ attention. Building on our strategic insight partnership, Effie Awards Europe and Kantar have analysed 3 years of award-winning ads with Kantar’s fast, scalable creative effectiveness tool, LINK AI. Insights from 2024 winners […]
Sweden, a country often overshadowed by larger tourism players, needed a unique strategy to increase international interest. The challenge was clear: despite its beauty, Sweden was often confused with Switzerland. […]
Ichnusa is Sardinia’s beloved beer, a symbol of the island’s culture and traditions. This case describes how Ichnusa carefully expanded its reach to the Italian mainland, using its authenticity and identity as the driving force behind a successful transformation into one of Italy’s favorite beer brands. […]
McCann Worldgroup is the Agency of the Year and Dentsu Creative Amsterdam Scoops the Grand Effie! Brussels, 12 December 2024: The winners of the 2024 Effie Awards Europe were announced at Concert Noble in Brussels last night. Outstanding entries were awarded the Gold Effie, Dentsu Creative Amsterdam scooped the Grand Effie and McCann Worldgroup got […]
Brussels, 30 October 2024: The Effies and the European Association of Communications Agencies have announced the finalists for the 2024 Effie Awards Europe. This year, a similar trend continues with a high volume of entries in the Positive Change track, reflecting the industry’s growing commitment to purposeful marketing and sustainability. Additionally, we are witnessing a renewed […]
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