Dogcation: How a travel agency got pet owners out travelling with a 627% ROMI
Summary: “The Dogcation-campaign is a great example of the great results that await when a brand identifies a common ground between a genuine commercial challenge and strong consumer interests. The case also demonstrates clear causality between the campaign and commercial results.
By launching the Dogcation-competition on SoMe, Spies was met with overwhelming engagement from Scandinavian pet-owners. They not only participated in the competition, but also used their vouchers to purchase Spies-vacations afterward.
Did it work? Kind of:
75,7% view-duration11,000 SoMe-engagements+33,000 participants50+ million DKK in generated salesROMI: 627%” Generated a 50 mio DKK sales lift (€6,7 mio) with a 627% ROMI.
Lead Agency(s): Robert / Boisen & Like-minded
Contributing Agency(s): Gobsmack Productions
Client / Brand: Nordic Leisure Travel Group (Spies)
Effie Award(s): Silver
