Sandra started her career in 1995 as a Strategic Planning Trainee at Grey and helped to develop Grey Strategic Planning into one of the most recognised Planning Units in Germany during the next ten years.

After driving account planning for major clients as Mars, Deutsche Bank, P&G and Nokia her next challenge was to understand the efficiency side of communication. In 2005 Sandra joined a WPP media agency called Mediaedge CIA as Head of Integrated Communications Planning, working on international accounts as Canon, Henkel and Colgate.

In 2012 Sandra joined a new customized agency for L’Oréal called L’Équipe L’Oréal, fulfilling the role of a Strategic Lead. Besides management task her focus was to help the client with communications planning challenges in the context of an ongoing digital transformation journey. She went back to the media parent agency, MEC (now Wavemaker) in 2015 as a Managing Partner to consult key clients e.g. Vodafone.

Since January 2019 Sandra is with Havas Germany, responsible for the strategic output of the agency and championing the agency’s Meaningful Brand Idea approach.