Lars joined Grey in 2009 and have held numerous roles in
the organisation amongst others leading strategy across
EMEA. He is currently running the creative and strategy
departments at Uncle Grey and is Chief Strategy Officer for
Grey across the Nordics.
He has extensive experience developing global brands and
have lead brand strategy for brands such as:
Carlsberg, Weber, Burger King, Bestseller, Canon, Bolia, P&G,
Honda, Volvo and Emirates.
Prior to joining Grey lars founded the first communications
planning department In the Nordics at MEC and holds a
Master and Media and cultural studies and an MBA from the
Berlin School of Creative Leadership.
His work has picked up numerous international awards
including IPA Gold, Euro Effies, Cannes Lions, D&AD Pencils
and Webby awards