Søren is the Strategy Director and a part-owner of the independent agency, Robert/Boisen & Like-minded. This agency has been voted as the most creative agency by Danish advertisers for 11 consecutive years (2011–2021, according to MyResearch) and is the all-time most-winning agency of the Advertising Effectiveness Award (now Effie) in Denmark.

With more than 20 years of experience in planning, strategy, and creative sparring, Søren specializes in Social Media, PR, and innovative "pull" oriented communication. He has contributed to many award-winning cases throughout his career and has authored over 10 effectiveness award-winning cases.

Søren has been instrumental in creating award-winning work at Cannes Lions, Epica, Eurobest, Lovies, Bees Awards, Frontier Awards, Webby Awards, Creative Circle Awards, Danish Internet Awards, Danish Digital Awards, and True Awards. He has served as a jurymember at the Danish Internet Award, Creative Circle Award, and Eurobest, and as a jury group leader at the Danish Digital Awards for six consecutive years.

In addition to his role as Strategy Director, Søren also oversees HR and recruitment at the agency. He functions as a lecturer on idea generation topics at various schools, such as DMJX and Hyper Island. He also leads a 'Creativity' network for The Danish Marketing Association. Søren has been an M-list member for eight consecutive years - a list of the most influential people in marketing in Denmark. In 2016, he was honored as the 'Digital Profile of the Year'.