Dr. Daan de Raaf has a background in business management and marketing science and obtained a PhD. in marketing
management on the subject adverse brand publicity. He combines experience in science, change management and brand
communications. After years in management consultancy, he became strategy director and head of planning at DDB / Tribal
Worldwide Amsterdam and later at J. Walter Thompson Amsterdam. He then became independent strategy consultant with
Dare! Strategy. Since the beginning of 2023 he started with three partners Happiness Amsterdam as a local hub of
Happiness Anywhere, the international agency network of Happiness Brussels. He is especially interested in how new
insights from neuroscience impact marketing and communications. As these insights are really contradicting traditional
ways of working in marketing departments and agencies, this will require transformation of these disciplines. He lectures his
Brand Storm course at the Rotterdam School of Management, Erasmus University, since 2001.