Windy Retreats
Summary: Wind turbine projects are often hindered by ‘not-in-my-backyard’ mindsets. Therefore, they invited Danes to try life as a wind turbine neighbour during the autumn holidays. There were a total of 1,277 booking requests, and it was quickly sold out. National media covered the campaign and this allowed Danes to see what it’s really like to live close to the green transition. After the campaign, 76% of all adult Danes said they were aware of the campaign. Of these, 28% (900,000 people) responded that they now viewed wind turbines more positively.
+900,000 Danes now view wind turbines in a more positive way because of the campaign.
Lead Agency(s): Robert / Boisen & Like-minded
Contributing Agency(s): Gobsmack Productions
Client / Brand: Andel
Effie Award(s): Gold
