Dogcation: How a travel agency got pet owners out travelling with a 627% ROMI
Summary: The Dogcation-campaign is a great example of the great results that await when a brand identifies a common ground between a genuine commercial challenge and strong consumer interests. The case also demonstrates clear causality between the campaign and commercial results. By launching the Dogcation-competition on SoMe, Spies was met with overwhelming engagement from Scandinavian pet-owners. They not only participated in the competition, but also used their vouchers to purchase Spies-vacations afterward.
Did it work? Kind of: ROMI: 627%, 75,7% view-duration, 11,000 SoMe-engagements, +33,000 participants, 50+ million DKK in generated sales.
Lead Agency(s): Robert / Boisen & Like-minded
Contributing Agency(s): Gobsmack Productions
Client / Brand: Nordic Leisure Travel Group (Spies)
Effie Award(s): Gold
