A senior media and sustainability professional, Mary O’Sullivan has spent the last 25 years managing the commercial, PR and marketing activities for various advertising companies and platforms within the media industry in Ireland.
With a background in advertising sales and the management of operational and commercial activities for media owners, she has a solid understanding of how the industry operates,
Mary launched the sustainably led lifestyle website Wasted.ie for consumers in 2018 and has spent the last 6 years working with companies and brands by fostering partnerships and collaboration and guiding brands to communicate in a transparent and credible way.
Understanding the challenges and complexity of finding a way for the media industry to navigate their own sustainability path, Mary joined the Ad Net Zero initiative in 2023 to manage the Ad Net Zero Chapter in Ireland and has since started working with Ad Net Zero and EACA in Europe in taking on the role of establishing the Ad Net Zero framework across European markets.
