CMO – Chief Marketing Officer – Experience One AG
Nina Haller serves as a board member of the Association of Communication Agencies (GWA), leading the Technology department, and is the Chief Marketing Officer at Experience One. Here, she develops digital marketing strategies with a clear customer focus and explores the potential of generative AI to enhance customer centricity in companies, as well as its applications in direct consumer interactions. As a specialist in programmatic and data-driven marketing, she actively drives the development of innovative customer solutions based on technology-supported insights throughout the customer journey, combining her passion for brand, technology, and digital trends.
In previous roles, Haller has worked as Managing Director at media.monks, Accenture, and as Managing Partner at WPP, where she handled international clients such as BMW, Bayer, Coca-Cola, and Nestlé. Additionally, she brings 20 years of entrepreneurial experience.
About Experience One Since 2006, it has been a partner in digital transformation, supporting brands and companies like Mercedes-Benz, AOK, Bosch, Zeiss, and smart in creating outstanding digital customer and user experiences and unlocking the potential of AI. With 150 Experience Engineers, they create digital solutions at the intersection of technology, design, and strategy. Every decision is driven by one goal: to make companies leaders in innovation within their industries.
