Leena is from the happiest country of the world. She represents the biggest media house in Finland, which has a huge role in safeguarding the future of democracy. Leena has over 25 years of marketing experience as advertiser, from agency side and currently in B2B and media.
In her current role Leena has a big window to major part of Finnish advertisers and is passionate about driving the marketing excellence even further in the domestic marketing community. She strongly believes in her the two additional P´s: partners and personnel as driving marketing effectiveness.
Leena has been awarded with Effie awards and has been part of the Finnish Effie jury in the past years. Her future dream include more cold water swimming and writing a sassy book about marketing.