Alexander is a Senior Brand Activation Strategist at Robert/Boisen & Like-minded, an independent Danish agency. In his role, Alexander collaborates with a diverse portfolio of commercial clients, as well as numerous NGOs and governmental organizations dedicated to driving positive change. Some notable clients include the Danish Cancer Society and the Danish Patent & Trademark Office. At the inaugural Effie Awards Denmark, Alexander was the primary author of several gold winning cases, and previously his work has been recognized for its effectiveness in both Eurobest, Danish Advertising Effectiveness Award and Danish Creative Circle.