Andy leads the Strategy Practice in Core, Irelands largest marketing and communications agency.
He heads up the agency’s efforts in Marketing Effectiveness, and has co-created the agency’s Advertising Effectiveness training program. He also leads Core’s Effies program, which has seen the agency top the Irish rankings since the Effies launched in Ireland; picking up 15 gongs in the last two years.
Andy has almost 20 years agency experience, working across Creative, Media, Research, and Strategy. Prior to that he held roles in Research, Media buying and planning, and Client Service.
He has worked as the strategic lead for a wide range of businesses including AIB, Three, Diageo, Heineken, Aldi, and the Irish National Lottery. In is role as a strategic consultant he has lead the development of long term marketing and comms strategies for the likes of the IDA, The Green Party, and Ireland’s National Broadband Plan.
He is passionate about effectiveness; that marketing grows brands and grows business, but believes the onus is on us as practitioners to deliver proof to an increasingly sceptical audience.
He is a former Secretary of the Marketing Society of Ireland. Owing to age, and a distinct lack of any ability what-so-ever, he has finally given up replacing Johnny Sexton at 10 for Ireland.
