Has more than 24 years of professional experience in strategic marketing, brand promotion and PR. Has been entitled for brand building and development of communication strategy for both – multinational and local brands in FMCG, tobacco, pharma and financial areas. She was working in well-famous companies like Philip Morris, Danone, Bayer, etc.
As of November 2019 & till now, Ksenia has been assigned on the position of Marketing Director in one of the largest ukrainian bank FUIB and responsible for leading of brand building, communication, CX and ESG strategies in organization. Under her leading is a team of more than 60 professionals in different aspects of marketing – brand promotion, digital acquisition, UI/UX area, SMM, CX, research, PR and social responsible marketing.
Among professional awards can be highlighted the following:
- 2021 – FUIB Marketing team nominated as the Best Marketing Team in Finance category
- 2021 – B2B campaign “For the sake of smile” achieved Gold Effie Awards 2021
- 2021 – Imagery Anniversary 360 campaign “FUIB 30 years” has been assigned in the category “The best marketing campaign” according to annual FinAwards nomination
- 2022 – Social project Life Saving Merch “We are of the one blood” achieved awards “Fintech Marketing campaign of the year” and “Best Finance ESG initiative”
- 2023 – Silver award in the nomination “The best marketing director”, banking category
- 2023 – deposit campaign “Steel deposit” firstly achieved Bronze Effie Europe 2023
- 2023 – deposit campaigns “Steel deposit” and “Calm deposit” in the short list of Effie Ukraine 2023
- 2023 – PR campaign “Soft Ukrainization” in the short list of Effie Ukraine 2023
- 2023 – Social project Life Saving Merch “We are of the one blood” achieved award on the UN contest
- 2024 – Silver award in the nomination “The best marketing director”, banking category
