Imre Kiss is an insight professional with more than 20 years’ experience in the research / insight industry. Imre joined Kia Europe in 2020, and leading the main pan-European studies across the European subsidiaries.
Imre started his career at GfK Hungary, then moved to Millward Brown (nowadays Kantar), then moved to clientside: Vistaprint, Wizz Air. Imre has a solid European experience having lived in Hungary, England, Spain, and now in Germany.
Effective campaigns can be achieved when marketers realise they are not their customers, when they truly understand how the category or the brand is being used, what their role, their significance in one’s life is. Many times not as significant as in the brand managers’ life.
