Zeta is a strategic planner and research strategist, with more than 20 years of experience in various roles including international qualitative research (Ipsos), consulting, and strategic planning for independent and multinational agencies, in Greece and abroad.
Throughout her career, she has assisted numerous local and international brands craft effective strategies and campaigns, including Cosmote (T Telecom), Nestle, Toyota, Friesland Campina, Unilever, PMI, among others.
Currently a Strategy Director at Ogilvy Greece, she has contributed in some of the agency’s most impactful campaigns and has helped secure numerous wins and awards.
She holds an MSc in Political Philosophy and Sociology, along with a Bachelor’s degree in Marketing & Communication.
