Brussels, June 6, 2023 – Effie Worldwide unveiled the 13th annual Effie Index® (effieindex.com) yesterday, highlighting the companies behind the world’s most effective marketing initiatives. The 2023 rankings prominently feature FMCG/CPG, fast food, and beverage companies, with three out of the Top 5 Most Effective Brands being Quick Service Restaurants (QSRs).
In Europe, McDonald's led as the top marketer, UNITED24 as the top brand, Omnicom as the leading holding group, McCann Worldgroup as the top agency network, and Gres Todorchuk secured top spots as both agency office and independent agency.
AB InBev and McDonald’s maintained their leading positions in the Marketer and Brand categories, respectively, for the third consecutive year, underscoring their ongoing commitment to marketing effectiveness.
The Most Effective Agency Office category showcased the global prowess and reach of agencies, with the Top 10 spanning Argentina, Brazil, Colombia, India, New Zealand, Ukraine, and the United Arab Emirates. Similarly, the Most Effective Independent Agencies included representation from Argentina, Brazil, China, Denmark, India, New Zealand, Peru, Ukraine, and the United States.
“The Global Effie Index has become the gold standard for measuring marketing effectiveness,” said Traci Alford, Global CEO of Effie Worldwide. “The companies and brands at the top of our rankings demonstrate the highest commitment to effectiveness. No matter what their business challenge, they all have one thing in common: they continue to drive tangible successes for their brands. I’d like to congratulate all the teams involved; they represent the very best of our industry and should be very proud of their achievements.”
The Effie Index ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing over 4,750 finalist and winning entries from global, regional, and national Effie Awards competitions. Announced annually, it is the most comprehensive global ranking of marketing effectiveness. This year's rankings are based on Effie Awards finalists and winners announced between January 1, 2023, and December 31, 2023.
For a detailed look at the complete 2023 Effie Index rankings, visit effieindex.com. Information about how the rankings are compiled can be found here.
Contact: For questions about the Effie Index, please write to Caitie Rowe at index@effie.org.
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For further information, please contact Francesco Bottegal, Project Officer francesco.bottegal@eaca.eu.
Notes to Editors
About the Effie Awards Europe
Introduced in 1996, the Effie Awards Europe were the first pan-European marketing communications awards to be judged based on effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results. Effie recognises the most effective brands, marketers and agencies in Europe and is considered as global symbol of achievement, while serving as a resource to steer the future of marketing success. EFFIE® and EFFIE EUROPE® are registered trademarks of Effie Worldwide, Inc. and are under license to EACA. All rights reserved. Find us on Twitter, LinkedIn and Facebook.
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