Effie Awards Europe and Kantar have collaborated to bring you competitive insights on how the most effective advertisers win awards and their audiences’ attention.
Building on our strategic insight partnership, Effie Awards Europe and Kantar have analysed 3 years of award-winning ads with Kantar’s fast, scalable creative effectiveness tool, LINK AI.
Insights from 2024 winners reveal five ways the very best ads achieve deeper connection with their target audience.
Download the guide to:
- discover the top five strategies this year’s winners have used to build campaigns that connect on a deeper level
- Find an approach that works for your brand so you can make ads that grab attention and deliver your message
- Be inspired by some of the best and most effective creative work from across Europe
