Brussels, 30 October 2024: The Effies and the European Association of Communications Agencies have announced the finalists for the 2024 Effie Awards Europe. This year, a similar trend continues with a high volume of entries in the Positive Change track, reflecting the industry’s growing commitment to purposeful marketing and sustainability. Additionally, we are witnessing a renewed interest in the Best of Europe track, showcasing the region's most impactful campaigns.
Among the finalists, 44 were shortlisted in the general competition and 38 in the Best of Europe track. The finalists come from a range of agencies from Belgium, Croatia, Czech Republic, Denmark, France, Germany, Iceland, Israel, Italy, Latvia, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, The Netherlands, Türkiye, Ukraine, and the United Kingdom. Discover the finalists.
Over 160 industry professionals from more than 20 European countries contributed their time and insight to identify the most effective work of the year. This year’s jury is co-chaired by Harrison Steinhart, Global Strategy Director at DDB Paris and Iva Bennefeld-Stepanic, Vice President Marketing and Brand Excellence Europe | International at Mondelez. Meet the Jury.
Harrison shared: “I thoroughly enjoyed unpacking each of the entries with such a diverse and inspiring group of judges. Effie papers are a treasure trove of insight - I walked away from the judging days feeling energised, inspired and with a head full of ideas. And for me, the opportunity to learn from others and apply new thinking to our own brands is what the Effies are all about."
"It's been a great privilege to chair a diverse, professional, and passionate group of Effie Jurors. Guiding the team through inspiring, direction setting, and at times emotionally challenging submissions - while ensuring a constructive dialogue, objective assessment and high energy throughout 2 intense days! With cases redefining how good looks like in terms of embracing ambitious challenge, translating deep consumer insight into relevant meaningful ideas and delivering Impact. Truly rewarding" commented Iva.
The winners — Grand, Gold, Silver, and Bronze — will be announced at the Effie Awards Gala on 11 December in Brussels.
The Effie Awards Gala is a highlight of Effie Day, a celebration of impactful ideas that work. Throughout the day, participants can explore creative effectiveness and gain insights into exceptional case studies during the Effie Effectiveness Forum. The Gala itself will be an evening dedicated to awarding excellence and of networking, team spirit, and honouring effectiveness in all its forms. Check out the agenda and book your seats.
The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Kantar as the Strategic Insights Partner, Google, ACT Responsible and Advertising Net Zero Europe.
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For further information, please contact Kasia Gluszak, Project Manager at kasia.gluszak@eaca.eu.
Notes to Editors
About the Effie Awards Europe
Introduced in 1996, the Effie Awards Europe were the first pan-European marketing communications awards to be judged based on effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results. Effie recognises the most effective brands, marketers and agencies in Europe and is considered as global symbol of achievement, while serving as a resource to steer the future of marketing success. EFFIE® and EFFIE EUROPE® are registered trademarks of Effie Worldwide, Inc. and are under license to EACA. All rights reserved. Find us on Twitter, LinkedIn and Facebook.
About EACA
The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free-market economy and encourages close co-operation between agencies, advertisers, and media in European advertising bodies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. For more information, visit www.eaca.eu. Connect with us on Twitter, Facebook & LinkedIn.
