Industrial Emissions Face Mist
Summary: Energy company Vattenfall drives systematic change, like innovating fossil-free hydrogen technology reducing emissions the steel industry. The challenge was to make a younger audience feel that Vattenfall is leading change, to ultimately drive consideration. The solution was in the insight that Vattenfall’s technology makes emissions so pure you can wear it on your skin. We introduced a beauty product; Industrial Emissions Face Mist, bridging the gap between industrial emissions and our audiences’ values. An unexpected content-led media idea earning fame; strengthened key brand attributes, leading to +23% in brand consideration.
Energy company reaching fame, by bridging complex innovation and the audience’s interests, earning their consideration.
Lead Agency(s): NORD DDB
Contributing Agency(s): House
Client / Brand: Vattenfall
Effie Award(s): Bronze
